西兴老街历史文化街区功能业态策划及设计方案方案国际征集公告

International Solicitation Announcement for the Functional Format Planning and Design Scheme of Xixing Old Street Historical and Cultural Block

以西兴老街历史街区的保护及活力提升为核心，按照街区融入**，对西兴老街未来打造的方向予以明确。展开功能业态与空间形态为一体的国际方案征集工作，既要对历史街区的文化和记忆进行传承，又要为周边的百姓打造一个有梦想的未来生活场景现，面向国内外开展《西兴老街历史文化街区功能业态策划及设计方案》方案国际征集活动。现将相关事项公告如下：

Take the protection and vitality of Xixing Old Street as the core, and clarify the future construction direction of Xixing Old Street according to the integration of the block into the urban area. Carrying out the collection of international solutions integrating functional formats and spatial forms, we should not only inherit the culture and memory of historical blocks, but also create a dreamful future life scene for the surrounding people, and carry out international solicitation activities for the "Functional Business Plan for the Historical and Cultural Blocks of Xixing Old Street" at home and abroad. The relevant matters are hereby announced as follows:

征集背景 Background

西兴老街历史悠久，最早可追溯至春秋时期，越国大夫范蠡在此筑城拒吴，时称固陵，后改**为西兴至今。作为浙东**的源头，它是连接钱塘江与京杭大**的重要节点，曾是南来北往的交通要冲和商旅繁盛之地，被誉为“两浙门户”“浙东首地”。明清时期，西兴老街凭借独特的地理位置，成为**漕运的重要枢纽。西兴老街还是“浙东唐诗之路”的起点，李白、杜甫、白居易等历代名家都曾在此留下壮丽诗篇，使其成为文学与历史交融的文化地标。2002年，西兴老街被列入**市十大历史保护街区之一。新一轮历史文化街区保护正在编制中，对保护范围、保护内容提出了新的要求。规划提出按世界文化遗产保护管理要求，高标准严格保护西兴街区，保护“真实的、完整的历史文化遗存”，合理利用历史文化遗产，延续地方**文化传承。

Xixing Old Street has a long history, which can be traced back to the Spring and Autumn Period. Fan Li, a doctor of the State of Yue, built a city here to reject Wu. At that time, it was called Guling, and later Xiling was changed to Xixing until now. As the source of the East Zhejiang Canal, it is an important node connecting the Qiantang River and the Beijing-Hangzhou Grand Canal. It was once a key transportation hub from south to north and a prosperous place for business tourism. It is known as the "gateway to the two Zhejiangs" and "the first place in eastern Zhejiang". During the Ming and Qing Dynasties, Xixing Old Street became an important hub for canal rowing with its unique geographical location. Xixing Old Street is also the starting point of the "Tang Poetry Road in Eastern Zhejiang". Li Bai, Du Fu, Bai Juyi and other famous writers of all generations have left magnificent poems here, making it a cultural landmark of the blend of literature and history. In 2002, Xixing Old Street was listed as one of the top ten historical protection blocks in Hangzhou. A new round of historical and cultural block protection is being prepared, and new requirements are put forward for the scope and content of protection. The plan proposes to strictly protect the Xixing block with high standards in accordance with the requirements of the protection and management of world cultural heritage, protect the "real and complete historical and cultural relics", make rational use of historical and cultural heritage, and continue the cultural inheritance of local canals.

征集内容 Collection Content

（一）设计范围：

城市设计范围：**风情大道（**区界）南至滨安路，西至**路，北至北塘河，总面积1.12平方千米（即112公顷），其中含西兴历史文化街区范围53.08公顷，核心保护区面积18.36公顷。

重点研究范围：陈家弄区域，位于西兴街区的东侧（沿官河两岸，**风情大道，西至西兴路），用地面积约4.32公顷，是近期重点启动建设的区域，也是近期形成功能板块和形象的重要区域。

(1) Design scope

Urban design scope: east to Fengqing Avenue (Binjiang District boundary), south to Bin'an Road, west to Jiangling Road, and north to Beitang River, with a total area of 1.12 square kilometers (i.e. 112 hectares), including 53.08 hectares of Xixing historical and cultural blocks and 18.36 hectares of core protected areas.

Focus on the scope of research: Chenjia Lane area, located on the east side of Xixing Block (along the banks of the Guan River, east to Fengqing Avenue, west to Xixing Road), with a land area of about 4.32 hectares, is an area to be launched in the near future, and it is also an important area for the formation of functional plates and images in the near future.

（二）设计要求

本次方案综合设计主要有四个方面，一是总体功能策略，对片区本身及周边城市功能的分析，提出历史街区打造的目标和定位，分区分段提出功能业态。二是城市设计，总体空间设计，其中核心保护范围内保留原住民维护文化，部分功能转换、公共空间梳理和软观景提升；建设控制地带进行风貌衔接，景观塑造、建筑改造、功能补充；外围片区，完善片区功能，入口人群导入，塑造片区IP形象。对交通组织、人流引导、功能服务、建筑空间形态进行方案设计。三是重点设计方案，对陈家弄片区进行重点设计片区，针对**、改建，植入业态，节点形象，单体建筑等进行进一步深化设计。四是综合运营策划和实施，对区域范围内的业态、功能进行布局，测算各类功能的容量，对方案整体实施的时序、投入产出分析，主要引入业态**的列表等。

There are four main aspects of the comprehensive design of this plan. First, the overall functional strategy is to analyze the functions of the area itself and the surrounding cities, put forward the goals and positioning of historical blocks, and put forward functional formats in different sections. The second is urban design, overall space design, in which the core protection scope retains the aboriginal maintenance culture, some functional transformation, public space combing and soft viewing improvement; the construction control area is connected with style, landscape shaping, architectural transformation, and function supplementation; the peripheral area improves the function of the area, introduces the entrance crowd, and shapes the IP image of the area. The scheme design is carried out for transportation organization, crowd guidance, functional services and building space form. The third is the key design plan, carry out the key design area of the Chenjia Nong area, and further deepen the design for new construction, reconstruction, implantation of business formats, node images, monomer buildings, etc. Fourth, comprehensive operation planning and implementation, layout of business formats and functions within the region, measure the capacity of various functions, analyze the timing, input and output of the overall implementation of the plan, and mainly introduce the list of format resources.

竞赛规则Competition Rules

本次国际方案征集包括“入围评审”和“中选评审”二个阶段。

第一阶段 方案入围：

征集主办单位发放设计资料，应征机构根据要求提交相关规定及任务书要求提交设计成果文件。征集****委员会，对报名的设计机构的综合实力、主创及团队的业绩和经验等进行综合评审，从中择优选取5家入围设计机构，并对入围方案出具书面评审意见。

第二阶段 中选评审：

入围方案汇报经过现场汇报后评选出入围排序以及中选方案。优胜单位负责成果整合并深化概念方案。深化工作至少包括以下内容：1、根据专家及主办单位意见，整合其他设计单位的设计优点，形成深化方案成果。2、对重点研究范围内的建筑方案进行深化设计，达到初步设计深度。3、提供可以指导控规完善土地出让规划设计条件的设计成果。4、深化阶段设计团队须联合具有文物保护甲级的单位参与，其他事宜在设计合同中进一步明确。

This international program collection includes two stages: shortlisted review and selected review.

The first phase of the program is shortlisted:

The organizer shall be solicited to issue design materials, and the applicant organization shall submit the relevant regulations and the task document according to the requirements. Call for the organizer to organize a review committee, conduct a comprehensive review of the comprehensive strength of the registered design institutions, the performance and experience of the main creators and the team, select five shortlisted design institutions, and issue written review opinions on the shortlisted plan.

The second stage of the selection review:

After the on-site , the shortlisted plan will be selected. The winning unit is responsible for integrating the results and deepening the concept plan. The deepening work includes at least the following contents: 1. According to the opinions of experts and organizers, integrate the design advantages of other design units and form the results of the deepening plan. 2. Deepen the design of the architectural scheme within the scope of key research to reach the preliminary design depth. 3. Provide design results that can guide the control and improve the design conditions of land transfer planning. 4. In the deepening stage, the design team shall participate in conjunction with units with Class A of cultural relics protection, and other matters shall be further clarified in the design contract.

应征要求Application requirements

（1）本次国际方案征集设资质要求，应征机构（含联合报名）须有城乡规划编制甲级和建筑设计甲级，采用公开报名的方式，国内外设计机 构均可报名参加，本次征集不接受个人及个人组合报名，允许联合报名形式参加。

（2）应征机构（含联合报名）均必须具有合法注册并在有效期内的营业执照或合法证明。法定代表人为同一个人的两个及两个以上法人，母公司、****公司****公司，不得同时报名参赛。

（3）业绩要求：应征机构（含联合报名）需提供1个面积不少于100公顷的国内历史文化街区相关规划方案业绩（包括保护规划、更新规划等）。

（4）项目牵头负责人须提供1个核心保护区面积不少于18公顷的国内历史文化街区相关规划方案（含保护规划、更新规划等）。

（5）团队中须有专业的产业策划人员或团队全程参与.

（6）负责本次方案征集设计工作的主创设计师需参加入围评审的答疑汇报等工作，如在本次国际征集过程中发现主创设计师与报名材料所提交的团队人员名单不符，主办单位有权取消其参加资格。

(1) There are qualification requirements for this international program recruitment. The applicant institutions (including joint registration) must have Grade A for urban and rural planning and Grade A for architectural design. Through the method of public registration, design institutions at home and abroad can sign up for participation. This recruitment does not accept individual and individual combination registration, and joint registration is allowed to participate.

(2) Applicants (including joint registration) must have a business license or legal certificate that is legally registered and within the validity period. Two or more legal persons whose legal representatives are the same person, parent companies, wholly-owned subsidiaries and their holding companies shall not sign up for the competition at the same time.

(3) Performance requirements: Applicants (including joint registration) need to provide the relevant planning plan performance of a domestic historical and cultural block with an area of not less than 100 hectares (including protection planning, renewal planning, etc.).

(4) The person in charge of the project must provide a relevant planning plan for a domestic historical and cultural block with an area of not less than 18 hectares (including protection planning, renewal planning, etc.).

(5) The team must have professional industrial planners or teams to participate in the whole process.

(6) The main creative designer responsible for the design of this plan needs to participate in the Q A of the shortlisted review. If it is found that the main designer does not match the list of team members submitted in the registration materials during this international collection process, the organizer has the right to disqualify him.

参赛奖金Bonus

主办单位按程序审核设计机构提交的方案选出5家入围机构，然后在5家入围应征机构中最终确定一等奖一名，二等奖两名，三等奖两名，并由主办单位最终公布名单。一等奖为中选方案与主办方签订合同，其他获奖者获得补偿奖金（含税）：

一等奖（中选方案）：获得人民币叁佰贰拾万元整（小写￥3,200,000元，含深化费），知识产权归主办单位。

二等奖（2名）：各获得奖金人民币捌拾万元整（小写￥800,000元），知识产权归主办单位。

三等奖（2名）：各获得奖金人民币陆拾万元整（小写￥600,000元），知识产权归主办单位。

入围的设计单位获招标人支付的设计投标补偿金后，招标人有权采纳其优点。所有提交方案署名权属原设计单位，所有权归招标人所有。

The organizer selected the program design results submitted by the design agency of the Program Review Expert Committee according to the procedure for evaluation of the five shortlisted institutions. And the final list of winners will be announced by the organizer. Submit the design results of the program on time, meet the technical requirements of the collection documents, and get a bonus (including tax) after passing the review:

The first prize (winning plan): get a bonus of RMB 3 million yuan (in lowercase ￥3,200,000, including deepening fee), and the intellectual property rights belong to the organizer.

Second prize (2 people): each won a bonus of RMB 10,000 yuan (in lowercase ￥800,000), and the intellectual property rights belong to the organizer.

Third prize (2 people): each won a prize of RMB Lu Shi 10,000 yuan (in lowercase ￥600,000), and the intellectual property rights belong to the organizer.

After the shortlisted design unit receives the design bidding compensation paid by the tenderer, the tenderer has the right to adopt its advantages. The signature right of all submitted plans belongs to the original design unit, and the ownership belongs to the tenderer.

时间计划Time Schedule

本公告发布之日起至**时间 (GMT +8) 2026年01月26日17:00前，项目应征机构应向主办方提供资格预审文件进行确认。

项目主办单位计划于2026年01月30日（暂定）发放任务书及设计资料，并应征单位签订保密设计。

The deadline for receiving the pre-qualification documents of applicants for this project plan is from the date of promulgation of this announcement to 17:00 Beijing time (GMT +8) January 26, 2026.

The project plans to solicit the organizer to issue design materials on January 30, 2026 (tentatively), and the candidates will sign the confidential design.

时间计划表

Time Schedule

*如有更改，以主办方公布为准

*In case of any change, the announcement of the Solicitation Agency shall prevail

报名材料Registration Materials

报名材料内容要求如下：

1、参赛报名表及授权委托（此页需盖章及签名原件，参赛报名表见附件1）；

2、应征设计机构简介；

3、营业执照或有效机构注册文件；

4、法定代表人身份证明文件;

5、法定代表人授权委托书（授权委托文件自定义，超过1张单页纸需盖骑缝章）;

6、拟投入项目主要人员一览表；

7、主创及团队类似项目经验及业绩合同复印件；

8、联合协议书;

9、其他补充材料。

1. Registration form and authorization (this page needs to be stamped and signed in the original, see Annex 1 for the registration form);

2. Brief introduction of the application design agency ;

3. Business license or valid institutional registration documents;

4. Identification document of the legal representative;

5. Power of attorney of the legal representative (authorize the authorization document to be customized, and more than 1 sheet of single sheet of paper needs to be stamped);

6. List of the main personnel to be invested in the project;

7. A copy of the main creator and the team's similar project experience and performance contract;

8. Joint Agreement ;

9. Other supplementary materials

注意事项Precautions

凡有意参加本次方案征集活动的应征机构，需于2026年01月26日17时前将报名材料的书面文件送达至下述指定地点，并将全部报名材料电子版发送至指定邮箱。报名材料书面文件递交地址：****公司：**市**区古墩路701****广场A座12楼1208室，李工（收），李梦圆0571-****6231、130****5676。接收书面报名材料时间为工作日上午09:30－12:00，下午14:00－17:30。标书代写

****公司：****

联系方式：李梦圆 0571-****6231、130****5676；电话咨询时间：工作日上午09:30－12:00，下午14:00－17:30

指定邮箱：****@qq.com

Applicants who are interested in participating in the solicitation activities of this program are required to deliver the written documents of the registration materials to the following designated places before 17:00 on January 26, 2026, and send the electronic version of all the registration materials to the designated mailbox. Address of written submission of registration materials: Bidding Agency: Room 1208, 12th Floor, Block A, Zijin Plaza, No. 701 Gudun Road, Xihu District, Hangzhou, Li Gong (received), Li Mengyuan 0571-****6231, 130****5676. The time for receiving written registration materials is 09:30-12:00 a.m. on weekdays and 14:00-17:30 p.m.

Bidding agency: Zhejiang Complete Works Co., Ltd.

Contact information: Li Mengyuan 0571-****6231, 130****5676; Telephone consultation time: 09:30-12:00 a.m. on weekdays, 14:00-17:30 p.m.

Designated email: ****@qq.com

版权及法律Copyright and Laws

1、设计机构保留参赛所提交的建筑概念设计文件的版权，主办方享有对入围方案建筑概念设计文件的使用权，供主办方用于本次竞赛工作的后续整合深化。未经主办方同意，设计机构不得将获奖方案用于其他项目。主办方有权对入围单位提交的所有设计、运营方案等成果进行无偿使用，包括在评审结束后公布评审成果，并通过传媒、专业杂志、专业书刊或其它形式介绍、展示及评价设计成果。所有应征文件在评审后不退还应征单位。

2、设计机构应保证设计成果中所有内容均为设计机构原创，不得包含任何侵犯第三者知识产权的资料。如发生侵权行为，将由涉及侵权的设计机构自行承担一切法律后果。

3、主办单位提供的所有基础资料（包括：文字、图纸、电子数据等）均受版权保护。仅为本次征集活动使用，不得作其它用途，未得授权任何人不得将内容复制、改编、分发、发布、外借、转让，否则将依法追究其相应法律责任。

4、征集及方案设计活动结束前，设计机构或其设计人员未征得主办单位的许可，不得以任何方式披露、公开或展示设计成果，否则将依法追究其相应法律责任，并取消其参与本次征集活动的资格。

5、相关知识产权条款及细则以后续签订的合同条款为准。

1. The design agency reserves the copyright of the architectural concept design documents submitted by the participants, and the organizer enjoys the right to use the architectural concept design documents of the shortlisted plan for the follow-up integration and deepening of the organizer's work in this competition. Without the consent of the organizer, the design agency shall not use the award-winning plan for other projects. The organizer has the right to use all the design, operation plans and other results submitted by the shortlisted units free of charge, including the publication of the evaluation results after the end of the review, and the introduction, display and evaluation of the design results through the media, professional magazines, professional books or other forms. All application documents will not be returned to the application unit after review.

2、The design Institutue shall ensure that all content in the design deliverables is original and does not contain any materials that infringe the intellectual property rights of third parties. In the event of infringement, the design Institutue involved shall bear all legal consequences on its own.

3、All the basic information provided by the Solicitation Agency (including text, drawings, electronic data, etc.) is protected by copyright. It is only used for this solicitation activity and cannot be used for other purposes. Without authorization, no one may copy, adapt, distribute, publish, lend, or transfer the content, otherwise they will be held legally responsible.

4. Before the end of the solicitation and scheme design activities, the design Institutue or its design personnel shall not disclose, publicize or display the design results in any way without the permission of the host unit, otherwise they will be held legally responsible and their qualifications for participating in this solicitation activity will be cancelled.

5. The relevant intellectual property terms and conditions shall be subject to the contract terms to be signed subsequently

发布平台Publishing Platform

本公告在有方网（https://www.****.com/）、谷德设计网（https://www.****.cn/）**企业采购信息服务网（https://b.zhengcaiyun.cn）、******公司公众号发布。本公告的修改、补充以在上述网站媒体发布的内容为准，主办方拥有最终解释权（文字内容以中文为准）。

This announcement is available on Youfang.com (https://www.****.com/), Gude Design Network (https://www.****.cn/) and Zhejiang Enterprise Procurement Information Service Network (https://b.zhengcaiy Un.cn), released by the official account of Hangzhou Binjiang Urban Construction Development Co., Ltd. The revision and supplement of this announcement shall be subject to the content published in the media of the above-mentioned website, and the organizer has the final right of interpretation (the text content shall be subject to Chinese).

附件信息: